Medecs Learning is a Tasmanian business that has experienced organic growth. As the business has grown its brand no longer represented their core offerings and values. They needed to utilise their current position and enhance their marketing and brand position to expand their services online and cross-sector.
We delivered a new visual identity that is professional and contemporary, yet has a nod to their original logo. The brand assets are designed to be usable and understandable for all Medecs staff, the brand guidelines had practical examples of how the brand is to be expressed.
The website design was focused on three user groups:
1. Returning users looking for the latest courses or to access course content
2. Referrals, looking to understand who Medecs are
3. New visitors to see what courses are offered
The website brings in live content from their Learning Management System (no need for duplication) and formatted on-brand which was impossible on their old website.
The client feels they have the tools to go to market and talk about their expansion plans. They have a brand they are proud of and can grow with them.
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