To speak to their heritage and the history of coffee while bringing them into the 21st century.
Sweetbrew is a well-established luminary here in Launceston when it comes to good coffee. Alongside the team at Sweetbrew we teamed their love for modern edgy font with a classic tone of gold and paired that with an icon of a traditional coffee ceremony cup, an item that is close to the heart of Archana (one of the owners), her heritage and the history of coffee.
A great rebrand that will be used across all locations. Both the icon and the logo work separately as well as they do together which was important to the team.
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